The used car business is hot. NADA reports that used vehicle sales at franchised dealerships have gone up for six consecutive years. Whether to save money, minimize depreciation,

Certified pre-owned (CPO) vehicles continue to be big moneymakers for dealers. As reported in Manheim’s recent 2016 Used Car Market Report, CPO sales totaled a record 2.55 million

Wholesale auctions, incoming trades on your lot, “we buy cars” operations, and other franchised and independent dealers are great sources for you to acquire inventory. But the best, and usually untapped,

I often wonder why certain dealers in our industry spend thousands and thousands of dollars driving traffic to their websites through paid search or display advertising without really focusing

Online ratings are what brought me to digital marketing. It was 2008 and I could see the 4-way intersection of social media, online ratings, customer experience and business operations

How many times per day do you decline to answer your phone because you don’t know who is calling? How many pieces of mail do you throw away unopened on a daily basis?

Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.

Given that certified pre-owned vehicle sales will increase 25% next year, dealers who focus on CPO merchandising and sales tactics will help ensure consumers get the right messages

Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.