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Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time
Nov 29, 2016

Rule of 7: How Social Media Crushes Old School Marketing

It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales.
Nov 29, 2016

Consistency: Better Than a Crystal Ball

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail. However, the issue is that your competitors are most likely sending mail to the same customers
Nov 29, 2016

Take it to Turbo: Foolproof Ways to Engage Your Online Audience

You already know your customers are online learning about the products and services they’re considering.  And you’re probably ready to jump in the ring and share some of your own dealership content
Nov 29, 2016

Recalls: Let’s Show a United Front in Solving this Problem

While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated that these vehicles not be sold -- Similar to how it is illegal
Nov 23, 2016

This Week in Social Media News: Week of November 21, 2016

Facebook had reportedly been having some issues with the metrics it provided, so they have released several updates to help ensure the accuracy of their reports.
Nov 22, 2016

Car-Shopping Activity During Cyber Monday

Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately
Nov 22, 2016

For Loyalty, All You Need Is Love

As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing
Nov 22, 2016

myKaarma and MDL autoMation Announce Partnership and Integration

myKaarma, the cloud based conversational commerce software that’s revolutionizing the auto service industry and MDL autoMation (MDL – formerly MyDealerLot), a leader in RFID and License Plate
Nov 22, 2016