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Why Equal is Not Fair

“But I love all my kids equally and I want to treat them fairly!” exclaimed Ted, the exasperated business owner who was trying to figure out his estate plan. This sentiment is voiced over and over
Dec 1, 2016

If There Were Only More Time

Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place
Nov 30, 2016

The Most Important Factor to Consider When Choosing a PPC Vendor [VIDEO]

In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask of any PPC vendor that they are considering.
Nov 30, 2016

Autodisrupter Episode 16 – ​Let’s Talk About Experience Again [EXCLUSIVE VIDEO]

On this episode we are going to talk about experience again and how your customer doesn't care about how many cars you "sell".
Nov 30, 2016

This Week in Social Media News: Week of November 28, 2016

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone screenshots an image or message they’ve posted.
Nov 30, 2016

Secret Formula Revealed For Creating More Dollars Per RO

While sitting in my client’s service manager office recently, I overheard this conversation between an elderly lady customer and a very young female quick-service writer.
Nov 29, 2016

Van Horn Automotive Becomes First Employee-Owned Dealer Group in Wisconsin

Van Horn Automotive Group Inc., headquartered in Plymouth WI, is now partially employee-owned and is the first employee-owned automotive dealership in Wisconsin.
Nov 29, 2016

Pearl Technology Launches Unique Mobile Device Proximity Marketing Platform for Auto Dealers

Pearl Technology Holdings, LLC, (Pearl) today announced the launch of Pearl Proximity, LLC, a new platform that allows auto dealers to target their competitor’s customer base
Nov 29, 2016

Using Marketing to Hire an Engaged Staff

The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode
Nov 29, 2016