he best way to describe my experience training managers over a 30-year span, is to equate it to rounding up wild cattle and trying to take them on a trail ride to one destination.

Why is Muhammad Ali considered the greatest boxer of all time? Simple, his approach to boxing significantly differed from his competition. He realized he could not rely solely on the

As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department

Social media, search, content, social ads, digital ads and the strategies that make them shine, have all advanced to a level that many marketers can't keep up with. It's very difficult

How much should my dealership spend on Facebook ads? This is the equivalent of a person asking, “How much should I weigh?” These questions are a telltale sign of problems.

Since 1946, Galpin Motors has been serving car and truck shoppers in California’s San Fernando Valley. Owned and operated by Bert and Jane Boeckmann and their family,

Every good dealer has a number of ‘Ambassador’ customers. These customers are ‘off the scale’ satisfied and will go out of their way to let the world know how pleased they are with the dealership’s service,

Contrary to the necessity of external audits to maintain compliance in this heavily regulated industry, many dealerships forego placing emphasis on the importance of securing a well-oiled

In sports you hear much about an athlete being “in the zone,” where their focus is sharper and performance excels. But being in the zone doesn’t apply only to athletics; it’s relevant