Posts
VDP Views are the Top KPI…and Other Data Myths
Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence exists around VDPs
Dec 16, 2016
ADESA and EMKAY Raise $50,000 for JDRF
ADESA today announced that ADESA auctions and EMKAY have together raised more than $50,000 in 2016 to support the research efforts of JDRF, the world leader in funding type 1 diabetes
Dec 16, 2016
The Amnesia Effect of Google Analytics
Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see
Dec 16, 2016
When it Comes to Recalls, What is Legal may also Leave You Liable
In a past blog, I discussed how AutoNation instituted a policy to not wholesale or retail any vehicles with open recalls until they were repaired. Sadly, as recently reported by Automotive News
Dec 16, 2016
Autodisrupter Episode 17 – Digital Dealer Double Down [EXCLUSIVE VIDEO]
This episode we are going to talk about the next 3 months and how it is grind time not eggnog time.
Dec 16, 2016
Keeping the RO in Ho Ho Ho
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations. This time of year is typically when an increasing number
Dec 15, 2016
Think Virtual Reality is a Fad? Think Again.
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s
Dec 15, 2016
How to Turn Employee Setbacks into Comebacks
When employees make mistakes or seem to be harboring a bad attitude, what's a leader to do? Yell at them, write them off or fire them? Or, do you try to turn their setback into a comeback?
Dec 15, 2016
’Tis the Season…for Oil Changes
It’s the most wonderful time of the year—unless you’re in the automotive service business! Everyone’s mind is on mistletoe, shopping, office parties, Mary, Joseph, and Baby Jesus,
Dec 14, 2016