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When Your Management Isn’t

When you look at the picture above, what do you see? If you’re like many people, you might think this is a picture of salespeople simply being lazy and unproductive. You might very well be right
Feb 1, 2017

How to Effectively Apply Consequences

In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair, or as demonstrating excessive intolerance.
Feb 1, 2017

Hold On to What You’ve Got, Reach Out to Get More

Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s resolutions for you to consider in fixed operations:
Feb 1, 2017

How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online

Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending 12 hours or more researching online
Feb 1, 2017

Top Five Dealership Objectives + Social Media Metrics to Measure for ROI

One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when I hear that some dealers don't track their social media metrics or review their data.
Feb 1, 2017

Interview with Mel Watson, General Manager of BMW of Spokane

Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager of BMW of Spokane, along the eastern border of Washington state.
Feb 1, 2017

4 "Big Data" Principles All Marketing Champions Need To Know

Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships are not built overnight; it takes a lot of training and effort
Feb 1, 2017

Interview With Don Hall – Part II

As mentioned in the January issue, Don Hall and I spent numerous hours together attempting to take a look at the various aspects of the automobile industry for this two part interview.  Several people
Feb 1, 2017

DMS and Gross Profit Metrics

Management thinker Peter Drucker is often quoted as saying that "You can't manage what you can't measure." DMS systems are different than standard ERP or accounting software
Feb 1, 2017