Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.

AutoLoop VP, Analytics & Data Services discusses the importance of follow-up in generating revenue in this video blog.

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

myKaarma CEO Ujj Nath discusses the importance of effective communications with recall customers in this short video blog.

The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers

On this episode we are going to talk about the importance of being prepared and ready to crush it every day.

Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not,