Business is cyclical. When it’s booming, you might forget the fundamentals or accept a more laidback environment in your dealership. But when the downturn starts, those fundamentals

The way that car buyers are searching for and finding your dealership has changed. You can spend thousands of dollars a month on traditional advertising or marketing to create awareness

Over the past decade or so, the world of vehicle sales has changed in ways that have greatly concerned traditional retailers. The rise of the Internet has brought with it a new flock of sellers,

Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these tactics performed. Digital advertising is continually bridging the gap

For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent and the return on that investment. As technology has advanced,

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like

Every day you walk into your dealership you are thinking let’s sell some cars! But, are you using the hope strategy? Let’s hope we do well today. I hope we sell more today than yesterday.

VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this video blog.

In the past, when it came time to buy a car, the family loaded up and toured dealerships until they found one they liked, then spent the day wrapping up the purchase. Not only was this