Many professionals in the auto industry love their numbers: Impressions are up. Clicks are down. Conversion rates have reached 15%. Organic traffic has doubled over the past month.

In the car business, everyone knows what a cold call is. For decades, the cold call has been the foundation of lead conversion. With the wealth of resources at our disposal, cold calls

Injuries, and even incidents of death, continue to climb as recalls are an ever-escalating problem. As a result, litigators are paying attention and salivating at the prospect of big payouts

AutoLoop VP, Analytics and Data Services shares findings about the best predictor of customer loyalty from AutoLoop's recently published white paper, "Life After Loyalty."

On this episode we are going to rant a little about using your CRM and the importance of notes.

Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up

Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from years past, others have a current relationship with your brand, and the rest

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.”

According to a recent report from the JPMorgan Chase Institute, many Americans need more than a year to recover from a $1,500 financial hit.