Shopping for cars online is easy for car buyers of 2017, but how can a dealership convert traffic into sales? Get four timely tips to supercharge your website.

Baseball players are famous for their superstitions and rituals when performing. Some will refuse to shave. Some will wear their hat backwards. Some will wear the same pair of underwear every game.

On this week's Think Tank Tuesday, Paul talks about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.

Some people may skip this article because they consider they take pride in not sweating the small stuff.  After all, there are a great many consultants and gurus who consistently preach the message of

Over the past decade or so, the world of vehicle sales has changed in ways that have greatly concerned traditional retailers. The rise of the Internet has brought with it a new flock of sellers,

My last two articles covered conversations I had with Don Hall the CEO of Virginia Automobile Dealers' Association which provided a multitude of revealing insights regarding our industry.

By definition, someone that leads is expected to “go in front; to show the way.” A key to leading by the right personal example—showing the way—is holding people accountable for behaviors

As we wrap up another strong year of buy/sell activity, it is valuable to reflect on some key themes that are influencing the acquisition market, and continue to power this very strong transaction trend.

There are a multitude of digital solutions available today for dealers to choose from with their marketing efforts. The tremendous amount of data available combined with technology