There has been a lot of discussion lately about whether or not a DMS is considered to be “open” or not.  To make the first clarification, there are a few types of “open” in our industry.

Matt Serra is Executive Manager of the Al Serra Auto Plaza in Grand Blanc Michigan, part of Serra Automotive, which which ranks among the top ten privately-held retail automotive groups in the nation

Six sales reps stand outside the showroom doors. Two smoke cigarettes and gaze off into space. The third kicks the ground to pass the time. The rest are checking Facebook on their phones.

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership

Your data is your customers! Your data is the key to your store’s profit, which makes managing data properly, so important. Learning to extract your own data to then build campaigns with it

For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online

Twenty years ago ‘Blue Sky’ was what a dealer received over and above the asset value of his or her dealership when it was sold. ‘Blue Sky’ was based on an algorithm of earnings, franchise, location,

Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more money into attracting new site visitors

The traditional vehicle buying and financing process is coming under pressure from a number of front, which are all changing a dealer’s business model to efficient online platform integrations.