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Service Customer: Building the First Steps to a Lasting Relationship

I have spent a lot of time in the service department of car dealerships, listened to more service phone calls than any one human should, and have seen the good, the bad, and the ugly
Mar 8, 2017

You’re Wasting Money and You Don’t Even Know It!

Google is a huge and complex network that offers a lot benefits, but comes with a lot of potential pitfalls. There are a lot of areas in a dealership’s Google AdWords account that,
Mar 8, 2017

Equity Mining… “The Million Dollar Secret”

In every sales meeting, the main topic on the agenda is how to raise the bar and sell more cars. Some dealerships are still waiting for the "up bus" to arrive, while others are becoming
Mar 8, 2017

Is Your BDC Costing You Money? Probably.

Hate to be the bearer of bad news, but as you read this, countless dealership BDCs are successfully losing dealership dollars. It could be due to faulty processes, lack of communication
Mar 8, 2017

Burn the Equity Mining Boats

Let’s start this article with a little phrase that can make a big difference to your business when applied: Part Time Effort = Part Time Results, Full Time Effort = Full Time Results
Mar 8, 2017

The Proactive Service Manager

A few months into my new role as the service manager at a large metro-area dealership, it became obvious to me, that having the title, didn’t necessarily mean I was the one in charge
Mar 8, 2017

Transparency: The Key to Customer Loyalty

An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years.
Mar 7, 2017

The Black Hole That Is Your Marketing Data

Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data
Mar 7, 2017

Five Team-Building Exercises for Your Next Sales Meeting

I'm a big advocate for sales training. I think meetings and training are important aspects of building a strong sales team. However, there's more to team building than just meetings and trainings.
Mar 7, 2017