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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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Witt’s Wise Words: Authentic Sales

In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer gives multiple tips on how you can deliver that authentic sales experience.
Apr 9, 2018

Think Tank: Still Not Getting Social? WATCH THIS

While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get r
Apr 6, 2018

Your Website is Only Built for 30% of Your Buyers: Maximize Mobile Traffic & Convert More Leads!

I probably don’t need to tell you that lead forms are prevalent in today’s automotive digital retail space. Visit the website of almost any dealership in the country, and odds are you’ll be asked to complete and submit some variation of a lead
Apr 6, 2018

Freebie Friday: Good vs Lucky

You’ve probably heard many people say they’d rather be lucky than good, but not ELEAD1ONE Partner Bill Wittenmyer, who says he’d rather be the opposite. In this #FreebieFriday Bill explains why being so good you don’t have to worry about luck
Apr 6, 2018

BLACK BOOK USED VEHICLE RETENTION INDEX SHOWS MARCH DECLINE DESPITE HEALTHY SPRING SEASON

Pockets of Increases Shown in a Handful of Car Segments Seeing Increases This Spring LAWRENCEVILLE, GA (April 5, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, r
Apr 5, 2018

Two Weeks of Increases in Car Values

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Apr 4, 2018

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized
Apr 4, 2018

3 Tips for Bridging the Customer Expectation Gap

Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place. Then the expectation gap opens up. Ty
Apr 4, 2018

Inspiration isn’t Enough!

The gender gap in the automotive industry is not a gap at all; it’s a canyon. The Catalyst Knowledge Centre of Information states that women occupy only 26.6% of positions in the automotive manufacturing industry and only 16.9% of executives in
Apr 4, 2018