Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.

We know that you’re creating content for the benefit of your users. You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writi

I recently participated in a panel discussion at CBA Live focusing on dealer motivations, eContracting, operational efficiencies, and internal dealer issues. From the discussion, we heard common observations about the future of dealerships and how th

Do you ever wake up in the morning, sip your coffee, and think, “Today is a great day to find a collision center!”? Of course not. Most people looking for a body shop are in the midst of a stressful, unexpected situation. They’re wrangling with

The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue to see the compounding effects of margin compression to their bottom line. That was one of the key messages at NADA this year as the industry conti

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

“There aren’t any good salespeople anymore!” “No one wants to go into sales.” “Millennials just don’t have the work ethic.” If you’ve heard or said these phrases in your dealership, chances are that you’ve had just as tough of a t

There is one medium where you can guarantee how you interact and engage with your audience? An audience you own? Email marketing offers the most control when it comes to how you share a message with and engage your audience. But— that’s only if y

Amazon is leading the way in convenience. Do you agree? Ujj Nath shares his perspective in his latest video blog.