Posts
Is $7.5 Million Worth a Process Change?
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented? Well, failing to
Apr 30, 2018
We Have Video Content, Now What? (Part 2)
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Apr 30, 2018
A Dealer’s Guide to Information Security
Auto dealerships are often under the misconception that they are too small to be targeted in a data breach, but the reality is dealerships – of every size – house highly sensitive confidential information from drivers’ licenses to insurance doc
Apr 26, 2018
Posts
Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Think Tank: How Long Should My Videos Be? I Video Tips & Ideal Video Length
“Hey Paul, how long should my videos be?” This is a common question I get asked from the video community. Watch this episode of Think Tank Tuesday and learn what goes into getting to that ideal video length that will keep your audienc
Apr 26, 2018
How Do Tire Sales Affect Customer Loyalty?
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this video blog.
Apr 26, 2018
Could Your Dealership Be Held for Ransom? Five Defensive Measures to Implement Right Now
Another tax season, another rash of scammers trying to separate people and businesses from their hard-earned money. While phone calls and snail mail are still popular methods among those trying to pull the wool over your eyes, the most ubiquitous thr
Apr 25, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesReputation ManagementTrending Industry News
Dealers Challenged with Google’s “Questions & Answers”
While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers. Introduced in August of 2017, Google’s “Questions & Answers” can be a helpful opportunity for dealers, but
Apr 25, 2018
Work On Yourself Wednesday: Par For The Course
This week on Work On Yourself Wednesday, it’s just par for the course!
Apr 25, 2018
The Magic Formula for Success
Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advanta
Apr 25, 2018