Being one of the most popular social media platforms, Instagram has also become a very popular place for doing business. With 25 million brands being active on Instagram, the number of businesses willing to share their services and expand the number

President & Partner Michael Markette explains number-chunking & how that strategy can help dealers re-engage with more consumers.

Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across

Strength of Spring Has the Index Declining in Just One of Last Four Months LAWRENCEVILLE, GA (May 1, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its

Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in their new car, getting them to come back for regular service and maintenance (much less their next vehicle purchase) is tricky, to say the least. Wh

As the cost of vehicles goes up, leasing is making a strong rebound in the market.  OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers

Are you a solo-preneur or working with a small team and aren’t sure if you can handle expanding your staff, or if you really need to yet? Then this week’s Hard Facts is for YOU! It can be difficult to determine when you need help- and wha

Unconscious behaviors of your front and back end teams can be tricky and difficult to recognize, but they can make all the difference between a successful transaction and one that fails. Taking the intentional steps to realizing unconscious bias when

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public