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Technology Does Not Replace Your People!
It Does However Facilitate Good People and Good Process Efforts A challenge for every organization is to attract, retain and motivate employees. If a company succeeds in doing so, employees work with more passion, energy, and enthusiasm. This transla
May 9, 2018
Stop Waiting, Start Changing
In a world increasingly picking up speed, passive leaders have never been more vulnerable. Recent history has demonstrated in business it’s no longer so much a matter of the big eating the small, but the swift eating the slow. Obviously, this dynam
May 9, 2018
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry News
Is Prospecting for Customers a Lost Art?
As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers? No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you aren’
May 9, 2018
Why Creative Marketing Matters
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters. After all, you can s
May 9, 2018
Balancing Mobile and Desktop Goals
Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones
May 8, 2018
What Do Car Subscription Services Mean for Dealers, OEMs and Consumers?
There’s a huge push going on across the nation for subscription-based vehicle services. First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can
May 8, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsSales & MarketingServiceTechnologyTrending Industry NewsVideo
Amazon Enters the Auto Service Business
Ujj Nath sends a wake-up call to dealers as Amazon enters the automotive service business in his new video blog.
May 8, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsSales ManagementSales StrategiesServiceTrending Industry News
Boost Sales 10% or More with a Vehicle Exchange Program
How many vehicles do you sell out of your service lane every month? What if you could double that amount? These days you need all the sales opportunities you can get. Next to digital leads and inbound calls, the service department provides the most s
May 2, 2018
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Dealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
Sporty Cars Values Rising
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
May 2, 2018