You’ve been making noise on social media, but it’s time to get serious. You need a space that’s all your own— where your audience can come to see you and you alone! You’re ready to make the leap and make a website. Commiting to a specific p

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task. It’s tough comi

Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that st

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on

Customer loyalty entails not only attracting but retaining customers for one’s business. It involves marketing tactics and strategies that leave your customers feeling satisfied with the service received and memorable experiences. Loyal customers a

CallRevu President & Partner Michael Markette shares why the questions your customers as on the phone are vital to how you should interact with them.

In my recent travels, I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was. I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The local sushi resta

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but does it?