Discover where to recruit, how to hire, and how to set sales consultants up to succeed. This session you provide you with information on how to assemble and maintain a successful sales team through methods that have been proven effective. This be

The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end up buying. Having an integrated and comprehensive search strategy can be the difference between a sale

I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the recent past in the auto industry? Of course. Some would say that attribution is bulls**t. Others swe

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despit

When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both reasons.

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today’s marketing strategies.

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Ujj Nath explains why old-school paper multi-point inspections are outdated and shares a better solution for dealers in this video blog.