As the first automotive group to launch auto subscription in our market, Wyler FastLane, I have been closely following the press and feedback on this exciting new area. I would share that I have seen nothing in my career that has created more excitem

Where we were, is not where we are now, and not where we are going. Due to the demand from the public to look better, be faster, and charge less; along with the pressure of consolidation, the auto business is a completely different environment than w

Don’t Let Your Comfort Keep You From Your Calling In attending the Digital Dealer 24 Conference & Expo this past April in Orlando, it became overwhelmingly apparent that so much of the automobile business has become dependent upon technolog

In my “Mission Unstoppable” workshop (based on my book Unstoppable) I play a short video of six-time national champion and legendary Alabama football coach Paul “Bear” Bryant speaking to new recruits about the power of every player giving a �

Most automotive leads come into a dealership’s CRM using the ADF 1.0 standard format which is based on XML language. The auto-lead data format (aka ADF) allows dealership to receive more information that just the name and email of a potential custo

I looked at my desk and the seven repair orders I laid out to visualize what I had going on. Six more repair orders sat in a stack under my keyboard, several more wedged between my desktop speaker and the wall. The flashing red light on my phone remi

There is a renewed interest in effective cost reduction strategies across the country. Dealerships are not only interested in reducing costs, but doing so aggressively. Increased competition, further industry consolidation and flattening of sales see

In a time of tightening dealership profits, retaining the customers you already have through excellent service and a focus on convenience is a must. Everywhere you look, dealers are overhauling their processes to maximize customer convenience. Maybe

When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be