You know the feeling– that giddiness you experience when you think about your future together. The daydreams about the things you’ll do and places you’ll go. Your nervousness that other people won’t like them as much as you do. The appreh

Social media has matured into a major player for effective dealership marketing and lead generation. Its tremendous growth has amplified the problem of well-intentioned people aimlessly trying to figure it out as they go. Now that significant investm

There are many ways to stay connected with your customers: face-to-face, phone, direct mail, and multiple digital platforms like Google AdWords and email. The common dominator is to stay connected. Why is staying connected important? Because you want

Monthly Index Has Declined Just Three Times Over Last Ten Months LAWRENCEVILLE, GA (June 5, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehi

Earlier this year I ran across a book by Max Zanan called “Perfect Dealership.” It is a must-read for all of your dealership management and leadership team leaders. Seldom do I quote so extensively from another writer, but Zanan’s observations

“Power to the People!” Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing/advertising investment you make. Over the past 35 years, I’ve witnessed up close and personal the

It’s critical to take the time to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all the purchases at your dealership. I recently had the distinc

When I was a dealer, we thought we were doing a pretty good job if we managed a .5:1 used-to-new-vehicle sales ratio. If we retailed 50 new Cadillacs a month, I expected that we would also sell 25 used units, which were almost always Cadillacs. A rec

In the midst of the constant threats to dealers’ franchise investment, including new OEM facility requirements, OEM vehicle subscription programs, OEM warranty and incentive audits and chargebacks, attorneys general and FTC advertising penalties, c