CEO & Executive Chairman Scot Eisenfelder explains the importance of revenue yield to dealerships in service.

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent custom

Making way for a more technology-dependent future, AI is one of the latest tech spheres that has taken the entire world by the storm. It has always been a much-studied issue right from its inception. Moreover, it has evolved in multiple ways since. O

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s

Traditional marketing is not enough to guarantee your success in the automotive industry. If you own a business and want to secure a spot in such a competitive environment, then you should be opting for the new internet marketing strategies that allo

An Open Letter to All New Automotive Sales Professionals (Showroom & BDC) To all of my “new hires,” “green peas” etc….a warm welcome to the automotive industry! If you’re looking for an industry with huge earning and growth potent

When I had the opportunity to move into the role of internet director at a Ford dealership in Escondido, I was excited about the responsibility, and of course, the pay raise. Not wanting to screw things up, I spent a good amount of time learning from

If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow. O