In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from

Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with challenge of running a modern

LAWRENCEVILLE, Ga. (June 15, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a

Since the opening of the first car dealership, dealers have been looking for ways to connect with car buyers. Manufacturers assisted in driving interest in their brands by consumers but it was up to the dealer to get the customer to choose them. The

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid search spending.  Dealers overspend, under-inspect, and blindly trust their digital marketing agencies to invest

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video blog.

Don’t get so caught up in updated features and metrics that you forget about the basics.. like your bounce rate! You may be driving tons of traffic to your website, but are they staying there? Utilize the 10 tips I cover in today’s episod

As an automotive dealership, you have likely noticed that this fast paced and competitive market can be a race to become the highest selling dealership in your area.  It is becoming more important than ever to embrace marketing and rise above your c