When acquiring used vehicles, having a defined strategy for how you intend to dispose of each vehicle you buy can help reduce confusion, increase efficiency, and also make your pricing strategy more effective. Combined, these calculate efforts contri

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and t

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog.

Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video to it’s repertoire. Before you start posting to IGTV, do you have the Instagram basics down? I’m sharing what practices to avo

We’re diving deep into the car-buying journey over the next few weeks and giving you an inside look at the tools and strategies that line up with each micro-moment. You can check out our previous post here, which gives you a brief overview of the m

CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook’s importance to automotive marketing.

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work reven

Location, location, location. It’s important, but are you really using it to your best benefit? Geo-fencing lets you target specific locations with a unique offer to create a more personalized experience for your customers, and there are lots of wa