The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained our salespeople on ‘selling’ the USP (unique selling proposition), but today, in the era of total transpare

Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot of value in ads and user attribution can go unmeasured. Not only is it important to note the missing attribution, but what is less discussed

Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration. Read on to

Jeff Wyler Automotive Family is a Top 50 auto group based in Cincinnati, Ohio. The group offers 15 locations and a huge inventory of thousands of new cars, trucks, vans, SUVs, and commercial work trucks and vans across multiple car dealerships in Ohi

Dealers that are preparing for future tough or leaner times are looking at all options to dial down their cost structure. They are looking at headcount, floor plan, compensation structures…the usual approaches. While I am a big proponent of managin

A millennial car buyer surfs the web while sitting on his couch, finds the car he wants, finds the low price he wants, reads reviews of the online retailer, completes the purchase, and accepts delivery at his home. An online auto operation sells the

In the first quarter of 2018, dealership rents rose considerably on a quarter-over-quarter basis (see Chart 1). This increase is both a blessing and a curse for many dealers. It’s a blessing because rising rents reflect rising property values,

Dealership service departments have a great opportunity to increase traffic on the drive by pursuing recent used car buyers—those who bought from your dealership and those who bought elsewhere. First, let’s look at the statistics (according to La

FOMO stands for Fear of Missing Out and is defined as “an anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.” Yet, FOMO is not limited to only online activiti