Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists! So

For years, newspaper ads and trade magazines helped automotive manufacturers and their vast network of dealerships move vehicles from the showroom to buyers’ home garages. Today, the rate of digital proliferation into every facet of our lives means

Not all Facebook pages are created equal. It’s hard to ignore the opportunities available with Facebook to attract, engage, and convert would-be customers, but building a high-converting Facebook page has been elusive for many dealers. It’

Since when do F&I products only benefit certain customers? Moreover, when did the F&I manager become a financial services advisor that personally determined which products are important and which are not? Short of those rare one-off scenarios

Monthly Index Increased +0.3% During June LAWRENCEVILLE, GA (July 5, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for

First of all, marketing in general is over saturated. It’s becoming more and more difficult to release a marketing campaign that stands out from the rest. Statistics show that the average consumer is exposed to thousands of advertisements each day.

Auto dealerships that want to be relevant in the mobile era are turning to Instagram, as well they should. The mobile-centric platform recently celebrated an incredible milestone by reaching one billion monthly active users[i]. To put that number in

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way — more t

It’s pretty much impossible these days to talk about automotive without talking about digital retail solutions. That’s not surprising, now that 80% of car shopping touchpoints have moved online. But it can be hard to pin down what digital retail