Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store. In a recent study, we identified how dealers co

Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an ind

I recently wrote an article focusing on the The Three Pillars , discussing how your business would be out of balance if any of these three were not solidly in place. I should have focused on one other aspect causing the lack of a strong foundation,

AT&T Stadium, aka Cowboy Stadium, in Dallas, Texas is one of the largest stadiums in the entire world. With a maximum capacity of around 105,000, it is a truly a remarkable sight.1 To connect with such a large audience, the Cowboys installed a n

Tim James shares the importance of quality videos and tips on ways that dealers can make their videos more appealing to customers.

Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and onlin

Chief Product Officer Michael Markette shares how machine learning can help your dealership become more efficient.

Running a business is a constant struggle to make sure all pieces are working together. I have come to realize while there are many facets to a successful business, they can all be grouped into these three pillars. They need to be working in conjunct

PPC (Pay-Per-Click) is an extremely effective way to drive legitimate, bottom of the funnel buyers into your dealership. Here are the 5 essential components you will need to run a solid PPC Campaign. 1. Identify Keywords That Under-Perform or Perform