I recently read a great blog  about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficien

You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth a

Pinterest is one of the best platforms for businesses to be on because it’s not just another social media site; it’s a visual search engine! That means the opportunities for capturing the attention of potential customers is much greater!

Do you know how many “lost customers” you have in your service department? This ProfitByAction.com Quick Tip is about the importance of Customer Retention to help improve your Service Absorption.

When we talk about car makers in the USA, one company that probably doesn’t come up much these days is Peugeot. Founded in 1810, this French car maker was a household name at the turn of the 20th century by the time Henry Ford came around, but come

What’s the definition of multi-tasking? It’s doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at o

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the i

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request. In the not too distant past, prior to the Internet, dealerships had all the information an

Car dealerships and online dealers may underestimate the enormous amount of confidential information they collect from consumers on a daily basis – driver’s license numbers, place of employment, insurance papers and social security numbers are ju