Henry Ford once said, “Most people spend more time and energy going around problems than trying to solve them.” From sales and marketing to service, a fear of change has permeated the dealership. “Time, tough, training, resistance, transition,

How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and

With the growing awareness of increased margin compression, many dealers believe they can simply sell more cars and make up the difference through increased volume. This may have worked in the past, but times have changed. Combatting margin compressi

Chief Product Officer Michael Markette explains the importance of answering the questions customers ask when engaging them on the phone.

Need more leads? Whenever sales are slow, one of the first reactions from salespeople, and sometimes their managers, is to proclaim they need more leads or better leads. In response, they might run a lead generation campaign which results in a tempor

I get why you’re not running pre-roll ads, ? [because you yourself skip them, so why pay for them] and it makes sense- BUT… That’s only because most advertisers are COMPLETELY ignoring the fact that pre-roll, like any other ad type,

This year, the number of smartphone users worldwide is expected to reach 2.53 billion.1 Because of this, your digital marketing must be 100% mobile-friendly in order to stay competitive in today’s market.2 But as the digital landscape changes almos

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it’s more important than ever to have strategies to protect dealership service business in part 1 of this 2 part video blog.

The automotive industry is changing with self-driving cars, companies such as Uber entering the field and the decline of oil-dependent vehicles. To that point, I am sure many of you are familiar with the shocking stories and downfalls of three highly