It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on the lot they have already spent countless hours trying to not only figure out what vehicle they are interested in

Diversity continues to be a hot-button topic across many industries including automotive. You don’t have to look very far to find insights addressing this important issue, an example being a recently published blog post on the National Automobile D

Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you and return to do business with you time and again. It’s obvious which type of person a dealership would prefer to have on staff. And mor

While cloud computing is a necessity for many organizations, it poses a significant challenge to data safety. Traditionally, parameters such as efficiency and scalability have been solely used to describe the benefits that cloud computing would have

As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested in its current CRM: to get a tool for improving workflow, increasing efficiency and boosting ROI. What happens when your salespeopl

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands and/or pay more for a product or service to a company that demonstrates solid social values that the consumer

As Hyundai Motors America (HMA) and Genesis Motors America (GMA) suggested in their May 1, 2018, announcement, they have offered a proposed new Genesis Dealer Sales and Service Agreement to Hyundai dealers in most states.  Dealers located in states

In 1995, the Internet became real for me… There was a moment for me – I was still in university, sitting in a Corporate Finance class, and I learned that the largest initial public offering (IPO) in history had occurred. NetScape. For me, this wa

Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of