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Conference & Expo: October 14 -15, 2025
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Dealer Spotlight: How Evelyn Chatel Created Her American Dream

Evelyn Chatel’s life story is nothing short of astonishing. When she was a young girl she barely made it out of Communist Cuba with her mother as a refugee, arriving to a cold, snow-bound Chicago with nothing more than the clothes on their backs. F
Aug 8, 2018

Upside Down, Inside out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers. There’s a focused shift in the automotive community to red
Aug 8, 2018

How To Become A Data-Driven Marketer

It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the thousands of data analytics platforms at your exposure as well as the opinions from experienced marketers. According to Forbes, companies that
Aug 7, 2018

BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES TO RISE THROUGH JULY

Continued Strength & Demand for Used Vehicles Drives Additional Increases in the Market LAWRENCEVILLE, GA (August 6, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solu
Aug 7, 2018

Welcome to the Circus…See Cars, Elephants and the Wolf Boy!

When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage.
Aug 7, 2018

Insights for a Competitive Edge.

What do customers expect during the vehicle purchase process? What do they value most? In a survey included in the AutoLoop 2017 Digital Experience Study, we discovered valuable insights to these questions and more – insights that can give your dea
Aug 6, 2018

Hard Facts: Google My Business Insights – Optimizing Your Google My Business Page

Google My business has just upped their Insights game, and YOU need to be taking advantage of what they’re offering. Within Insights on your Google My Business page, you can now see… 1- What your competitors are doing. 2- What search quer
Aug 3, 2018

4 Tips to Capture More Declined Services

The benefits of having a mobile check-in and MPI process in the service department have been widely confirmed. You’ve probably heard all about the three “T’s;” specifically transparency, timing and trust. However, one of the biggest unsung be
Aug 3, 2018

Are You Selling Cars or Acquiring Customers?

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer? On the service side, you probably know how many ROs were closed last month a
Aug 3, 2018