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Dealer Spotlight: How Evelyn Chatel Created Her American Dream
Evelyn Chatel’s life story is nothing short of astonishing. When she was a young girl she barely made it out of Communist Cuba with her mother as a refugee, arriving to a cold, snow-bound Chicago with nothing more than the clothes on their backs. F
Aug 8, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Upside Down, Inside out and Round and Round
Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers. There’s a focused shift in the automotive community to red
Aug 8, 2018
How To Become A Data-Driven Marketer
It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the thousands of data analytics platforms at your exposure as well as the opinions from experienced marketers. According to Forbes, companies that
Aug 7, 2018
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Dealer ManagementInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES TO RISE THROUGH JULY
Continued Strength & Demand for Used Vehicles Drives Additional Increases in the Market LAWRENCEVILLE, GA (August 6, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solu
Aug 7, 2018
Welcome to the Circus…See Cars, Elephants and the Wolf Boy!
When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage.
Aug 7, 2018
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Dealer ManagementDealer/GM NewsDigital DealerSales & MarketingSales ManagementSales StrategiesTrending Industry News
Insights for a Competitive Edge.
What do customers expect during the vehicle purchase process? What do they value most? In a survey included in the AutoLoop 2017 Digital Experience Study, we discovered valuable insights to these questions and more – insights that can give your dea
Aug 6, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Hard Facts: Google My Business Insights – Optimizing Your Google My Business Page
Google My business has just upped their Insights game, and YOU need to be taking advantage of what they’re offering. Within Insights on your Google My Business page, you can now see… 1- What your competitors are doing. 2- What search quer
Aug 3, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsLead Management & CRMServiceTechnologyTrending Industry News
4 Tips to Capture More Declined Services
The benefits of having a mobile check-in and MPI process in the service department have been widely confirmed. You’ve probably heard all about the three “T’s;” specifically transparency, timing and trust. However, one of the biggest unsung be
Aug 3, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsSales ManagementSales StrategiesTrending Industry News
Are You Selling Cars or Acquiring Customers?
Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer? On the service side, you probably know how many ROs were closed last month a
Aug 3, 2018