With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more i

Andy Church shares the importance of the proper inspection of tires in front of the customer during the walkaround to dealership revenue in this Quick Tip.

ELEAD1ONE Partner Bill Wittenmyer shares the 3 P’s of success in this week’s edition of Freebie Friday.

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership. If you divide your customer database into quintiles, you’ll discover

It is no secret that social media has been discussed in the automobile industry for what seems to over a decade now. It was remarkable just ten years ago to attend conferences and learn from experts about YouTube video marketing and the early stages

The automotive industry has had a pretty good life the past handful of years. The good times can only last for so long. At some point, the market has to take a turn.  That’s not to say that everything is going to be doom and gloom, but the market

In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes t

It wasn’t so long ago when dealer principals and general managers held a bit of skepticism toward digital marketing. Fortunately, there have been platforms like Digital Dealer that have brought together the brightest minds who offer the most impact

After spending the last several years working with numerous automotive brands as a certified digital advertiser provider, I still find it troubling that many dealers have yet to fully embrace digital video campaigns as part of a consistent go-to-mark