If you drive around many metropolitan areas, you may notice a large empty space where Toys “R” Us used to be. After struggling to keep up with modern shopping trends, the company filed for Chapter 11 bankruptcy protection in 2017 and even

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of

All aboard! Everyone seems to be jumping on the social media marketing bandwagon, touting it as a paradigm shift that companies must embrace to be successful. And, while it certainly has its place when implemented with a clear strategy, it will never

The Bob Ross Auto Group, based near Dayton in Centerville, Ohio, has been selling cars since 1974, including more than 44 years as a Buick dealer, 39 years as a Mercedes-Benz dealer, and 36 years as a GMC dealer. Currently, the Bob Ross Auto Group al

As more dealers turn to fixed ops to grow profits, it’s important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to s

Uber, Amazon, Airbnb are players in different industries and have his its own business models but share one common theme: each has taken leading-edge technology and used it to alter the traditional way that goods and services have been delivered. So,

As an F&I manager, you offer products and services that can literally change your customers’ lives. Unfortunately, if your customers don’t like you, your products and services are irrelevant! We all have lived that scenario where a custom

Having a digital strategy is the best way to prepare your organization’s infrastructure so that it will be positioned to compete in all facets of its market. According to a recent Sprout Social study, Facebook remains the dominant force in both

According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most