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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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Hard Facts: Latest Alexa Update & How It Effects Your Email Marketing

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Dec 21, 2018

Creating the Perfect Digital Journey for a Car Buyer

According to recent research, most car buyers are undecided at the start of their shopping journey. In fact, only 1 in 3 car buyers knows the exact vehicle they want to purchase when they start shopping. But while potential customers are still explor
Dec 20, 2018

Do You YouTube?

Long gone are the days you would run around to every dealership and test out all the different cars until you found the perfect one. Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership.
Dec 18, 2018

Car Segment Decline Continues

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Dec 18, 2018

The Trust Protector

A trust protector is vital for family businesses to safeguard the trust and beneficiary from issues or circumstances that could lead to problems down the road. To illustrate this point further, here’s an anecdotal story of a family business matter
Dec 17, 2018

For a Profitable Service Department, Don’t Get Tired of Tires!

91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers? Tire sales can easily distinguish your dealership from its c
Dec 17, 2018

Freebie Friday: Don’t Over Celebrate

Bill Wittenmyer explains the importance of not over celebrating achievements in this edition of Freebie Friday.
Dec 14, 2018

Cars.com Uncovers Insights about Holiday Shoppers

Holiday shoppers are more motivated to buy than they were in 2017. This is the key finding of Cars.com research into holiday shopping behavior during Black Friday weekend. For three days – Black Friday, Saturday, and Sunday — we used a geoloc
Dec 13, 2018

Who Need Sales Training? Bah Humbug.

Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your
Dec 13, 2018