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Are You Imprisoned By Your DMS?

In today’s 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times w
Jan 7, 2019

Witt’s Wise Words: High Tech vs High Touch

VP of Sales, CDK Global, Bill Wittenmyer explains the concept of high-tech vs. high-touch in this edition of Witt’s Wise Words.
Jan 7, 2019

Interview with Dan Kommeth of Performance Lexus

Performance Lexus, of Cincinnati, Ohio, is an 18-time winner of the Elite of Lexus Award. The store is part of the Performance Automotive Network, a family-owned business operating for over 40 years. The network has enjoyed steady growth and is curre
Jan 4, 2019

One Factor that Impacts Dealership Profitability

The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data
Jan 4, 2019

How to Grow Loyalty with Service Marketing

For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That’s a
Jan 4, 2019

Freebie Fridays: Embrace Fear

Bill Wittenmyer shares why fear isn’t something to be afraid of but rather an emotion you should embrace in this episode of Freebie Friday.
Jan 4, 2019

3 Lines of Defense Against Cyber Attacks

How confident are you that your dealership can withstand a cyber attack? In my experience, most dealers underestimate the threat of attack and overestimate their ability to withstand an attack. When looking at your internal information technology (IT
Jan 3, 2019

The Duality of Conferences

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and trav
Jan 2, 2019

How to Protect Customer Data During the Holiday Sales Season

With advertisements of cars with giant red bows plastered around America, it’s no surprise that December truly is one of the most popular times of year to buy a car. New 2019 models have just come on the market, and 2018 models are dropping in pric
Dec 31, 2018