Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s hel

Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy and industry remain strong, according to General Motors chief economist Elaine Buckberg, manufacturers are pressured to concentrate on competitive

VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team in this episode of Witt’s Wise Words.

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of transportation in between – forcing dealers to analyze their business from every angle. This means digital marketing, traditional marketing, so

It is not what you know about your products that is most important, it is what you know about your customers. After all, customers don’t care what you know, if you don’t know them! Top producers sell more because they seek out and leverage powerf

What do the success of service-based companies like Uber, Grubhub, or Airbnb tell us about today’s consumer? We know that people are looking for retail experiences tailored to their individual needs and desires; that people are more empowered than

A few years ago, I wrote an article titled, “It All Starts at the Top,” which generated a lot of interest primarily from readers aligning with the problematic day-to-day issues present in this industry. The primary issue was and remains a lack of

Unless you have been living under a rock outside of your auto business, you’ve heard of the $30 million-plus award against a franchised dealer’s Texas body shop for gluing a roof on a Honda Fit, as instructed by the insurance company, versus the