Posts
New Year and New Changes: Stop Looking for the Magic Pill
Every January, as the clocks strike midnight, we rotate from the previous year to the new year. In our society, it’s common for people to contemplate goals that they have for themselves in the new year. These are called New Year’s resolutions
Jan 28, 2019
An Advocate Leading Your Team to Victory
While traveling around the country to visit with dealers, I decided to conduct a survey identifying what they really felt was needed to increase business from the front-end sales department. I first asked these dealers how things were going for them.
Jan 28, 2019
Leaders Simplify the Complex
Running a business can be hectic. Leading a business can be stressful, time-consuming and at times complex with all of the issues and various challenges leaders run up against. While business can be complex for the leadership team, it can also be com
Jan 28, 2019
Seven Truths That Maximize Talent
In his book, Talent is Never Enough, author John Maxwell says, “Too many talented people who start with advantages over others lose that advantage because they rest on their talent instead of raising it. They assume that talent alone will keep them
Jan 28, 2019
Why Word Tracks Fail You, and What You Can Do About It
It seems as though everyone is looking for the words that work, the phrases that persuade, and the lines that deliver. Why are so many people enamored with word tracks? I believe it’s because we all look for ways to sell more, we all want to know w
Jan 28, 2019
Making Meaningful Connections with Vehicle Shoppers
Customers have changed the way they shop for vehicles, and that has lead to dealerships across the country rethinking their marketing strategies to find potential buyers. In fact, the reality is that 86 percent of car shoppers research their purchase
Jan 28, 2019
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Common Currency
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying
Jan 22, 2019
Turning Recalls from Trash to Treasure
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understan
Jan 21, 2019