It’s time to change how you think about SEO. Google has released several major updates the last few years that have profoundly affected SEO, yet far too many dealers and automotive marketing agencies are still using the same tactics they’ve been

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates, and competition from every angle, you can hold and improve EBITDA with better expense control, more effective marketing,

Does your dealership offer customers the option to purchase a car online? If not, you’re missing opportunities and sales. According to surveys, 83% of consumers want to do one or more steps of the purchase process online. Of course, other surve

Challenging situations in business are inevitable, but what makes the difference is how you handle them. No one can control how a customer reacts, feels, talks, or behaves, but you can control your response and what you do about the situation to make

A Legal Ruling in Efforts to Avoid Using an Independent Franchised Dealer Network  On December 6, 2018, the Connecticut Superior Court affirmed an earlier administrative law judge’s ruling that Tesla’s “Gallery” locations were operating

Every process in your dealership falls into one of two categories; it’s either administrative or revenue-generating. Granted, every job description of every service employee has a certain amount of administrative duties, but the majority of the pro

Hiring and retaining sales professionals and service advisors who possess great customer service skills and are also trainable for improving these relational skills—this is your goldmine. In order to stay competitive in the marketplace, you must co

When dealerships are struggling with F&I production, there is plenty of blame to pass around. From training to pay plans, from process to personnel, there are multitude of reasons performance can be lacking. If everything seems to be in place, yo

Even though social media has become mainstream, there are surprisingly many dealers who haven’t secured their social media accounts. How do I know this? Because on a regular basis, I’m asked about the ‘best ways to safeguard our soc