Posts
Knock, Knock—It’s Amazon
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon. Don’t worry about Amazon pursuing automotive retail–think expensive land and expensive cattle (aka cars). As far as the desire to pursue
Feb 12, 2019
Technicians are the Key to Dealerships’ Future
Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, wel
Feb 12, 2019
Are You Connecting with your Customers?
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship. The same can be said for some dealerships. The study found that the most critical w
Feb 12, 2019
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Hard Facts: ‘Why Am I Seeing This Ad’ Facebook Feature Update
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Feb 11, 2019
Witt’s Wise Words: The Only Person In the World Disease
Bill Wittenmyer shares why retail automotive staff should take steps to ensure that they don’t get afflicted with this disease in this week’s episode of Witt’s Wise Words.
Feb 11, 2019
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Work Smarter, Not Harder
As the automotive marketing industry grows and becomes more and more competitive, we (as an industry) have to take a step back and examine how we’re approaching our monthly goals and sales objectives. The idea of “hustle hustle hustle,
Feb 8, 2019
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Super Bowl Advertising
Local Search Group CEO & Founder Jim Flint shares his advice on Super Bowl advertising and how dealerships can best take advantage of that audience without breaking the bank.
Feb 8, 2019
Freebie Fridays: Hiring Techniques with Bill Wittenmyer
Are you using the right criteria in your hiring process? In this episode of Freebie Friday, Bill Wittenmyer shares what the most important attribute dealers should look for in the hiring process.
Feb 8, 2019
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Autonomous Vehicles
CEO & Executive Chairman Scot Eisenfelder shares his views on autonomous vehicles and their impact in this short video blog.
Feb 8, 2019