In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, send

In this episode of Freebie Friday, VP of Sales CDK Global Bill Wittenmyer shares the three most important traits that your BDC should have.

By, Jeff Clark, President of SOCIALDEALER Imagine the power of not only knowing every visitor on your lot, but also knowing if they visited your neighbor’s lot or independent service facility. The automotive kingdom is ruled by data sourcing. Cons

Innovate or die. In today’s highly competitive market where modern-day dealers continue to face compressing margins, innovate or die is more relevant than ever, but how can you innovate at your dealership? Here are 5 areas where your dealership can

DealerBuilt CEO Mike Trasatti shares why integration is more important than ever in an industry continuously coming up with new solutions.

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ. Of course, as consumers keep their vehic

Do you believe your dealership is safe from phishing attacks? Here are two actual incidents that occurred at dealerships as a result of successful phishing attacks. One day a salesperson at a Ford dealership received an email. The subject line read:

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process.   Technology continues to disrupt everything we once knew and counted on. It’s reinventing how everything is b

Generally, in good markets, any dealership inefficiencies or complacencies may be obscured by the overall positive performance of the operation. As markets weaken, and business becomes more difficult, there is a far greater need and tendency to reexa