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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry News
5 Tips on Giving the Next Generation the Buying Experience They Want
If it seems like you’re hearing a lot of “focus on improving the customer experience” these days, there’s a reason for that. While millennials may have been the driving force in the shift from brand and product focus to experience focus, ever
Mar 13, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Hard Facts: Why You’ll See More DuckDuckGo Traffic in Your Campaigns – Censorship & Search
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Mar 12, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSearch Engine OptimizationTrending Industry News
Are You Missing Out on a Large Population of Customers?
Se Habla español? Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be
Mar 12, 2019
100% Digital Doesn’t Mean 100% Coverage
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships. Much time, energy, and teeth-gnashing a
Mar 12, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
Witt’s Wise Words: Aim High But Shoot Higher
Bill Wittenmyer shares why success in automotive depends on aiming high but shooting higher in this episode of Witt’s Wise Words.
Mar 11, 2019
Profit By Action Quick Tip: Extent of the Service Opportunities for Franchise Dealers
Of the $350B Service business in NA, franchise Dealers only capture 27% of it. In this Quick Tip, Andy Church asks what are you doing to increase your service business?
Mar 8, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTrending Industry NewsVideo
100% Digital Doesn’t Mean 100% Coverage
In this video blog, CEO & Founder of Local Search Group Jim Flint shares why dealers shouldn’t confuse their digital efforts with its effectiveness.
Mar 8, 2019
How Subscription Models Can Affect Dealership Valuation
Can the trend in dealership subscription services affect dealership valuation? Scot Eisenfelder shares his opinion in this video blog.
Mar 8, 2019