Posts
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingTrending Industry News
Speed Matters – Consumer Website or Dealer Website Google Ads
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately
Mar 22, 2019
Posts
Dealer ManagementDealer/GM NewsLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Razor & Razor Blade Models for Dealerships: Part 1
Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores.
Mar 22, 2019
Freebie Friday: How Do You Stay Motivated?
Bill Wittenmyer shares tips on how dealership personnel can stay motivated in this edition of Freebie Friday.
Mar 22, 2019
Profit By Action Quick Tip: Importance of Up To Date Warranties & Recalls
Andy Church shares why keeping up with warranties and recalls can increase profitability in this Quick Tip.
Mar 22, 2019
Don’t Play the “Blame Game!”
It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career. All too often we get wrapped up in the finger pointing when in reality all the customer cares about is “Who’s going to fix
Mar 21, 2019
Is Your Computer Software Costing You Millions Due to Your Employees?
Erik Nachbahr explains why employees could be endangering dealerships through improper use of computer software.
Mar 21, 2019
Takata Strikes Back with a Vengeance
I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet! As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us
Mar 21, 2019
Posts
Dealer ManagementDealer/GM NewsEveryoneF&I ManagementFinance & Insurance NewsGeneralLeadershipSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Digital Retailing: What’s the Holdup?
By Gregory Arroyo, Senior Content Manager, DealerSocket Where are dealers when it comes to digital retailing? That was the question I posed to one of my insiders — the president of one of the industry’s largest F&I product companies — while
Mar 20, 2019
Posts
Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
Car Depreciation Improves
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Mar 19, 2019