When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data women show surprising consistency and practicality in their thought process. Consultants c

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

VP of Sales CDK Global Bill Wittenmyer shares a tip on how dealers should be evaluating a vehicle subscription model at their dealership.

Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and buildin

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital media in attracting customers to your business has consistently increased over the past few years. In fact, given all the proven advantage

One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter company Bird created a clever video

Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google’s algorithm changes in this video blog.

We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversatio