By Jessica Stafford, Senior Vice President & General Manager, Autotrader Today’s consumer has clearly spoken. They no longer want a one-size-fits-all, cookie-cutter experience when shopping online. Consumers not only expect, but demand, that co

Many individuals and companies hang their hats on their years of experience or combined years of experience as a whole. But here’s the thing, experience does not equal expertise. Focusing your energy on being the best will not get you the results y

 Testimonial videos are the most cost effective way to not only work video into your marketing strategy, but provide your audience with social proof that you have the solutions to problems they face. Despite the marketing power they bring, so many

 CDK Global VP of Sales Bill Wittenmyer shares the secret of success for managers in automotive retail.

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores in part 2 of this series.

CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog.

 Does your Service and Parts departments have a good online presence? In this fascinating Quick Tip, Andy Church discusses the latest research from Google regarding online searches for after sales departments and products.

 In this Freebie Friday, VP Sales CDK Global Bill Wittenmyer shares the three most important traits that dealerships should be looking for in salespeople.

Index Continues To Lose Momentum But Expects Quick Jolt from April Spring Season LAWRENCEVILLE, GA (April 9, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, relea