This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to un

Like most automotive studies, the 2019 Cox Automotive Car Buyer Journey confirms what most retail stores already know, but their findings on the recent upswing in consumer used vehicle interest are dramatic.  According to Cox, 64% of active buyers a

It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper-connectivity, today’s shoppers move across their various connected devices looking for a seamless experience.  Yet, when it c

Data breaches seem to be all over the news as of late. The big social media and website companies are bursting at the seams with peoples’ data which in their lack of care is being snatched up and extorted by cybercriminals (the bad guys). However,

 There’s nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those people is on your website, but they’re also on your competitors website AND in their store. D

All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effor

 In this episode of Witt’s Wise Words, Bill Wittenmyer shares how dealerships can avoid losing credibility with customers.

DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as compani