How to plan, fine-tune a profitable online marketing campaign A little planning goes a long way. That’s true whether you’re writing a business plan for a new rooftop or preparing to leverage online marketing to attract more local shoppers. The ke

From The Motley Fool: Is cold weather bad for car sales? While a positive for sales of lip balm, hot chocolate, and those hats that look like an animal, the impact of extreme winter weather is not as clear for the auto industry. Ford and General Moto

March will be test of US auto demand, according to U-T San Diego. March will be one of the most crucial months for the U.S. auto industry in years. Sales were slower than expected In January and February, and the number of unsold cars on dealer lots

With Apple’s ‘CarPlay’, the race for flashier in-car touchscreen controls revs up, according to Entrepreneur. As if drivers weren’t distracted enough already. Bigger, better, flashier and eye candy-filled touchscreen tablet contro

Now that may be a hell of a comparison but if you stop and analyze it, it could go with anything that you are investing in and showing for a return on the investment. It doesn’t matter what it is: whether it is a show pig, a show horse, or a show t

The top 5 apps to assist with your body shop marketing, according to Stratosphere Studio. As an agency that specializes in marketing for the automotive industry, we know that auto body shop owners wear many hats. They often field customer questions,

I recently read an article that explained how vehicle owners repair and maintenance habits change between 60,000 and 70,000 miles. The article explained that this vehicle may have been the owner’s “baby” receiving only the best care, the best t

Here are three important realities every service staff needs to embrace today: 1. Customers bring the same set of basic questions with them to the service drive that they always have. 2. Customers have a different set of expectations of what makes up

You perform oil changes to make customers…so you can sell fuel and fluid maintenance services to make money! This is a profound business strategy that, if implemented properly, will have a dramatic impact on your fixed ops bottom line in 2014. Ther