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Too Many Ads May Spell Trouble on Google

According to a story on AdWeek.com, Google is developing an algorithm to penalize website pages that have tons of advertisements on them. The story said a Google executive said during a keynote speech that the company is looking into a way to determi
Nov 17, 2011

Could This Happen To You? NAD Review “Like-Gated” Facebook Campaign

New York, New York – The National Advertising Division of the Council of Better Business Bureaus has recommended that Coastal Contacts, Inc., discontinue an “up  to 70 percent” savings claims and modify advertising that promoted “free” pro
Nov 17, 2011

Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4

NEW YORK – Online advertising saw strong spend growth globally in the third quarter, with spend up 10% YOY, excluding Asia. This represents strong growth in spite of global economic challenges worldwide. Paid search advertising grew 7% and display
Nov 17, 2011

October 2011 U.S. Search Engine Rankings

RESTON, VA – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 65.6 percent of search qu
Nov 17, 2011

Lead plus Show Equals Sale! How to ensure you dominate your market

Our market has changed. Are you prepared to set yourself apart from the masses? Is your website getting found by everyone looking for your product and services in your market and surrounding areas? The Internet has transformed the way people learn ab
Nov 16, 2011

Data: Spike in Consumer Shopping Activity

ARLINGTON, Va. — Retail sales exceeded expectations in October according to figures released this week by the Department of Commerce. The spike in consumer activity bodes well for the holiday shopping season, noted the Retail Industry Leaders
Nov 16, 2011

Former Marketing Exec Being Sued

A former marketing exec is being sued by one of the automakers for allegedly violating an employment contract. Ford Motor Company is suing a former employee who had been a general sales manager at the company, the Detroit Free Press said. The story e
Nov 16, 2011

Hyundai Plans Super Bowl Commercials

Hyundai’s president and CEO said the Korean automaker will be spending some of its advertising budget for 2012 on the Super Bowl XLVI, the Detroit Free Press said. According to the story, Hyundai is planning to run four to five television commercia
Nov 16, 2011

2012 Marketing Predictions

Are you thinking about your marketing budget for 2012? What will be the new trends in 2012? Where will you invest your money? MarketingProfs.com put together a list of 12 marketing predictions for 2012. Number two on their list is the fact that both
Nov 16, 2011