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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
What Happened to Test Drives?
Do new car shoppers test drive cars anymore before they buy them? A recent story from The Detroit News said LeaseTrader.com has seen an increasing trend among car buyers who are closing deals online for vehicles without even test driving them first.
Nov 23, 2011
Survey: Facebook Brand Pages Lag Behind In ‘Likes’
San Jose, CA — Facebook brand pages have been ’liked‘ by only 9% of Internet users — trailing the number of ‘likes’ for all other Facebook elements — according to the latest JustAsk! survey from audience research and targeting company
Nov 23, 2011
Holiday Ecommerce Sales to Grow 16.8% to $46.7 Billion in 2011
NEW YORK —The promise of convenience and cost savings online will bring more consumers than ever to shop on the web for the holidays, spending a greater share of their gift budget there than they have in previous years, according to a new forecast
Nov 23, 2011
First Three Weeks of November Exhibit Strong Online Spending Activity
RESTON, VA – comScore, a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 20 days of the November – December 2011 holiday season, as well as its official spending forecast for the season. Fo
Nov 23, 2011
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Digital DealerFinance & Insurance NewsLead Management & CRMMarketing StrategiesSales & Marketing
Building Trust Online is an Entire Dealership Effort
The J.D. Power Automotive Internet Roundtable held October 12, 2011 in Las Vegas hosted a panel discussion on the topic of “How Dealers Can Build Trust Online to Increase Online Sales.” Judging by the attendance, this topic is worthy of further
Nov 23, 2011
Audi to Advertise During Super Bowl XLVI
HERNDON, Va. — Audi of America announced that it will advertise during Super Bowl XLVI, the brand’s fifth consecutive time as an advertiser in the big game. San Francisco-based Venables Bell & Partners is creating the spot. “The
Nov 23, 2011
Ford Wins 2nd Annual Green Marketer of the Year Award
According to Nielsen’s blog, Ford Motor Company was awarded the company’s 2nd annual Nielsen Automotive Green Marketer of the Year award. The award was presented at the Los Angeles Auto Show to Ford for its marketing campaigns surrounding its gre
Nov 23, 2011
Chrysler Uses Music Awards to Feature Fiat 500
LOS ANGELES — The all-new 2012 Fiat 500 performed alongside Jennifer Lopez during her performance of “Papi,” at the 2011 American Music Awards® (AMAs) held at the NOKIA Theatre L.A. on Sunday evening. “The FIAT Brand is honor
Nov 23, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Are Auto Shows Valuable to Dealers?
It’s that time of year again, auto show season. The Los Angeles Auto Show just wrapped up media days last week with many notable vehicle unveilings and is now opened to the public. But the question remains, are auto shows potential breeding grounds
Nov 22, 2011