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Interview with George Peters, BDC/e-Commerce Director, McGeorge Toyota Scion

Solid teamwork, innovative responsiveness to customers, constant process monitoring and tuning, extensive research and development, and old-fashioned long hours of hard work have made McGeorge Toyota a winner in so many ways. The numbers tell the sto
Dec 1, 2011

Ford Escape Routes Competition Expands Use of Social Media and Gaming with Popular Vehicle

DEARBORN, Mich. – Ford is looking for a few dynamic, fun-loving individuals ready to compete in real-world challenges with the help of online followers – all while experiencing the all-new Ford Escape. Having no idea where the Escape will take t
Dec 1, 2011

GM Uses Klout to Market All-New Sonic

According to a story from Advertising Age, General Motors is given people with Klout scores of at least 35 or higher a three-day test drive of its all-new Sonic subcompact car. The story said GM is hosting this in five major cities across the country
Dec 1, 2011

Liquid Motors Bolsters Sales Team with the Addition of John Fitzgerald

Dallas, Texas – Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for automobile dealers, announced the addition of John Fitzgerald as Vice President of Business Development. In this capacity, Mr. Fit
Dec 1, 2011

How Search Has Revolutionized The Auto Shopping Process Version 2.0

About a year and a half ago, Moore & Scarry Advertising, Inc. did a webinar with Google and Yahoo on how search engines have revolutionized the auto shopping process. One of the key points of the presentation is that search and auto shopping is
Dec 1, 2011

Liquidus Debuts Socialink 2.0 With New Features to Give Car Dealers More Control for Targeted Facebook Marketing

CHICAGO — Multimedia and video marketing technology pioneer Liquidus today unveiled Socialink 2.0, the latest version of its innovative Facebook marketing application for car dealers, now with enhanced customization features that allow dealersh
Nov 30, 2011

NADAguides Offers 15-Day Free Trial of CONNECT Online Vehicle Pricing and Management Tool for Recreational Vehicles

COSTA MESA, Calif. — NADAguides, the leading online provider of vehicle pricing and information, and the most relied upon resource for pricing and valuation data, announces a 15-day free trial of CONNECT for RVs; its robust recreation vehicle
Nov 30, 2011

Digital Spot for 2012 Fiat 500 Abarth Exceeds 1 Million YouTube Views within One Week

Auburn Hills, Mich. – With its high-performance styling and head-turning co-star, the FIAT brand’s first 60-second social media spot promoting the new 2012 Fiat 500 Abarth has seduced more than 1 million YouTube viewers in just one week. The
Nov 30, 2011

Black Friday Boasts $816 Million in U.S. Online Holiday Spending

RESTON, VA – comScore, a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season. For the holiday season-to-date, $12.7 billion has been spent onl
Nov 30, 2011