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Lexus Heads to the Twitter Green for the U.S. Open Championship

Automaker gets golf fans in on the action with an engaging Twitter activationTORRANCE, Calif. — Tee up your questions, golf fans, for your chance to get answers from one of the game’s top players. To gear up for the 2012 U.S. Open, Lexus
Jun 11, 2012

Toyota Celebrates One Million Fans on Facebook

Reaching One Million Fans Milestone on Facebook, Toyota Plans Interactive Celebration with Fan and Owner Highlights  TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc. reached the one million fan mark today on their Toyota USA Facebook page and is
Jun 6, 2012

Can You See Me Now?

I’m not big on buzz words, but see one enough and it requires you take a hard look at what all the chatter is about. One of words that regularly appears in surveys concerning consumer desires in retail-car transactions is “transparency.” Simply
Jun 6, 2012

Interview with Lisa Cryder, Owner/General Manager Jeff Cryder, Director of Marketing Lebanon Ford

Trying something new is nothing new for the leadership at Lebanon Ford. They do it all the time. And, they sell a lot of cars in the process. For instance, how many dealerships do you know that have a spoofy video on their e-commerce website entitled
Jun 6, 2012

Car Enthusiasts Meet on The BLOCK

Interactive community for car nuts offers personalized profiles viewable with QR codes DETROIT – Are you on The BLOCK? That’s the question car enthusiasts will be asking this summer now that The BLOCK – powered by Chevrolet Performance – is o
Jun 6, 2012

Great Reads on Advertising and Branding

I read a lot. Often several business books a weekend. Well, sort of. About six years ago I stumbled upon the business book abstract website: www.GetAbstract.com. For a person like myself who loves to read, it was a Godsend. For a fee of approximately
Jun 5, 2012

CarInsurance.com ‘Nosy Neighbor’ Tool Exposes Auto Insurance Rates by ZIP Code

Foster City, CA — The cheapest place in America to insure a car is rural Arizona, a new study from CarInsurance.com finds. The most expensive is the Detroit metro area – with a $3,483 difference in average annual premiums between the two. Car
Jun 5, 2012

Chevrolet Kick-Starts Global Commitment to International Football

SHANGHAI – Chevrolet’s five-year agreement to become the Official Automotive Partner of Barclays Premier League giant Manchester United includes the creation of the Chevrolet China Cup as part of the Manchester United 2012 Tour, delivered to the
Jun 5, 2012

Four Ways to Keep More Trades and Maximize Profitability

Many dealers correctly recognize the need to keep more trade-ins to feed their used vehicle inventories. This trend raises an age-old tension at many dealerships: the new vehicle department typically wants to set the highest trade-in value possible t
May 31, 2012